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Self-Help
Author: Guy Kawasaki
ISBN: 0241953650
Subcategory: Relationships
Publisher Portfolio (April 1, 2012)
Language English
Category: Self-Help
Rating: 4.8
Votes: 118
ePUB size: 1877 kb
FB2 size: 1379 kb
DJVU size: 1492 kb
Other formats: rtf lrf mbr mobi

eBook Enchantment: The Art of Changing Hearts, Minds and Actions download

by Guy Kawasaki


Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. Guy''s book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Guy''s book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential. -Sir Richard Branson, Founder of the Virgin Group.

Guy’s book captures the importance - and the art - of believing in an idea that delivers something entirely unique . Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.

Guy’s book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. Sir Richard Branson, Founder of the Virgin Group. Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people.

It causes voluntary change of hearts and minds and therefore actions. It is more than manipulating people to help you get your way.

It causes voluntary change of hearts and minds and therefore actions. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers. What is it? In his new book, Guy Kawasaki calls it enchantment. The general idea is if you want to change the world, you have to get people on your side. And if you want to get people on your side, you have to delight them. Enchantment is about how to do that.

Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a. .

Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People, in which Kawasaki asserts that the fundamental goal of influence is not to get your own way, but to bring about a change of heart in other people by working with and through them. Covering subjects like How To Make An Enchanting Product, How To Overcome Resistance, and How To Enchant Your Boss, this is another classic in the making from one of the most respected voices in business.

Get books you want From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar.

Enchantment: The Art of Changing Hearts, Minds, and Actions. Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of wh.

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people.

Электронная книга "Enchantment: The Art of Changing Hearts, Minds, and Actions", Guy Kawasaki. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Enchantment: The Art of Changing Hearts, Minds, and Actions" для чтения в офлайн-режиме.

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Macage
I'm left asking "but, how?" Guy gave few tangible examples of enchantment, most of the book is explaining what enchantment is...not specifics on how to do it if it doesn't come to you naturally. Worth a read but could be much better...I expected more.
Kinashand
Kawasaki's overall idea, "there is a higher form of persuasion, enchantment" is pretty sound. He lays out pretty clearly his idea and how to achieve it. Also, the book reads REALLY fast because it's mostly lists and stories.

Despite the VERY obviousl organization and clarity of thought in the book (which is commendable in and of itself), I was disappointed because he so heavily references the works of others (this can also be a positive). He liberally summarizes other top management books (like Cialdini's "Influence"), in supporting his arguments. In a way, this is good becuase it makes you feel like you don't have to read the other books. The problem I have with it is that he uses the other texts/summaries as support for his argument but doesn't add his own insight. If he spends half the chapter talking about other people's work, he doesn't spend the next half advancing his argument, he let's the other texts do the heavy lifting.

My other major problem with the book is how bite-sized everything is. Kawasaki gives you lists and lists and lists of how to do certain things, which are valuable, but are overwhelming compared to the amount of prose in the book.

Overall, a good overall view of some of the major popular business/social psychology books out there AND a very quick read, but lacking some of the killer insight I personally was expecting from such a highly rated book.
digytal soul
"Enchantment: The Art of Changing Hearts, Minds, and Actions", by Guy Kawasaki, is about influence and persuasion. The author defines "enchantment" as the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.
The greater your goals, the more you'll need to change people's hearts, minds, and actions. This is especially true if you have few resources and big competitors. Enchantment is a process, not an event. You want your efforts to endure, and this requires that people internalize your cause, reciprocate, and fulfill their commitments. Enchantment transforms situations and relationships. It converts hostility into civility. It changes skeptics and cynics into believers. When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with delight. This book is about touching hearts, building relationships and changing the world.

Guy Kawasaki stated that he studied twenty books on the subjects of influence and persuasion before he wrote "Enchantment: The Art of Changing Hearts, Minds, and Actions". He listed these books in a bibliography at the end of this book. I believe the research that Mr. Kawasaki did for this book was outstanding. He gleaned the best information from these books and then added many stories from personal experiences that prove his research true. The following chapters are included in the book;

Why Enchantment?
How To Achieve Likability
How To Achieve Trustworthiness
How To Prepare
How To Launch
How To Overcome Resistance
How To Make Enchantment Endure
How To Use Push Technology
How To Use Pull Technology
How To Enchant Your Employees
How To Enchant Your Boss
How To Resist Enchantment

As you can see, most of the chapter headings begin with the words "How To". This book provides specific instructions and real-life stories about how to use "enchantment" to improve your business and your life. The principles in this book can be applied to all aspects of your life. It is time to change our focus from "what can I get from this?" to "how can I fill you with delight?" I believe this is one of the hottest books on the market today. Yes, I am enchanted!
Levaq
This will be a short review, for I am a man of few words.

I'm in sales as a territory manager in the Carolinas for a manufacturer in the natural products industry. From reading this book, I was able to glean principles to apply in my day to day business with accounts; even though I think this book is geared more toward entrepreneurs.

I read a review where someone said this book was too simple. Exactly! I think the book was suppose to be simple. Just as doing business with anyone today should be made simple. This is one of the points I take from 'Enchantment', how to simplify business with the accounts and consumers I come into contact with.

The "How To Achieve Likeability" and "How To Achieve Trustworthiness" are two factors that play a big role in what I do in sales. So the bottom line for me here is, it's about building and maintaining the relationship. This makes doing business easier in the long run.

The company I work for gives their territory managers multi-paged pitch books to use in selling promotions to accounts. I dislike using them. Too many pages. Guy's 10-20-30 rule is what I now follow. I tweak my Keynote presentations to make them short and sweet. All the other information from the pitch-books I learn and can relay without a slide.