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eBook Speechwriting: The Expert Guide (Hale Expert Guides) download
Reference
Author: Simon Lancaster
ISBN: 0709089171
Subcategory: Writing Research & Publishing Guides
Pages 288 pages
Publisher Robert Hale (January 1, 2011)
Language English
Category: Reference
Rating: 4.3
Votes: 716
ePUB size: 1811 kb
FB2 size: 1801 kb
DJVU size: 1176 kb
Other formats: azw txt lit mbr

eBook Speechwriting: The Expert Guide (Hale Expert Guides) download

by Simon Lancaster


Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency

Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders, including Rt Hon Alan Johnson MP, Rt Hon Patricia Hewitt MP and the CEOs of HSBC, Cadbury and Intercontinental Hotels Group. He runs regular Creative Speechwriting courses and is a guest lecturer on Universtiy of Central Lancashire's MA in Rhetoric.

Simon Lancaster has tons of experience writing speeches for senior politicians, celebrities and captains of industry. Whatever your own level of expertise you'll find plenty of useful, and often funny, insights here. All the tricks of the trade are explained (of course) and illustrated with lively examples from speeches ancient and modern.

Start by marking Speechwriting: The Expert Guide as Want to Read .

Start by marking Speechwriting: The Expert Guide as Want to Read: Want to Read savin. ant to Read. Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade-such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an inter Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade-such as how to win an argument, construct a soundbite, and perform.

Город: London, EnglandПодписчиков: 4 ты. себе: Speechwriter. TEDx Speaker - Speak Like A Leader. Great book full of practical guidelines and useful techniques, you learn a lot without noticing. If you are into speech writing, understanding the strategy, persuasion techniques of metaphor and using of rhetoric devices. Simon also provides examples of what not to do, poor communication and execution; highly entertaining.

Martin Luther King I Have a Dream Speech (Speech I find the most inspirational).

Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency.

By (author) Simon Lancaster. Free delivery worldwide. Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. He runs regular Creative Speechwriting courses and is a guest lecturer on Lancaster University's MA in Rhetoric.

Watch Simon Lancaster’s TEDxVerona talk here: About the author

Watch Simon Lancaster’s TEDxVerona talk here: About the author. Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet and now writes for the CEOs of some of the world's biggest companies. Lancaster is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade—such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons from luminaries as varied as Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.
fabscf
Every generation needs to be explained about the ancient but contemporary art of formal speaking or rhetoric. Simon Lancaster is simply that sage for this and the last generation. If I could recommend on of the 30 books on speeches in my library to you, it would be this one.

The old adage of, "It's not how many people are reading it, but who's reading it that counts," applies here with this book.
Fordrekelv
If you need to make speeches, get this book!