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eBook A Guide to Empirical Research in Communication: Rules for Looking download
Politics
Author: John Sumser
ISBN: 0761922210
Subcategory: Social Sciences
Pages 239 pages
Publisher Sage Pubns; 1 edition (March 2004)
Language English
Category: Politics
Rating: 4.3
Votes: 800
ePUB size: 1432 kb
FB2 size: 1279 kb
DJVU size: 1645 kb
Other formats: azw docx lrf rtf

eBook A Guide to Empirical Research in Communication: Rules for Looking download

by John Sumser


Warner, Blackwell Oxford.

Solid Communication Perspective. com User, January 13, 2008

book by John Sumser  . Solid Communication Perspective. com User, January 13, 2008.

Concludes that communication is becoming a knowledge-based profession, and the lines between corporate affairs disciplines are converging, therefore media relations, issues management, advertising and the rest of the disciplines will be more closely integrated.

A Guide to Empirical Rese. has been added to your Cart. I find the book to be a useful core text for various student levels. The book even works for an introduction to new graduate students with a background in a different field and a springboard for our majors. One person found this helpful.

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ISBN 13: 9780761922223. Sumser, John R. (Robert).

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In the social sciences, just as in everyday life, individuals develop theories or explanations about the way the world is and then look to see if the world is in fact as they had supposed it to be. For researchers to have credibility, they must turn to social science research methods, which are the rules of the game of "looking." By adhering to these rules, researchers can be sure that they have developed the clearest picture of their subjects and that their conclusions will be reliable and valid. Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in simple straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

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Very good
Eyalanev
My students respond well to this tight, readable, overview of research in communication studies. I find the book to be a useful core text for various student levels. The book even works for an introduction to new graduate students with a background in a different field and a springboard for our majors.