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Author: Bettina T. Cornwell,John M. Amis
ISBN: 1845200802
Subcategory: Business & Finance
Pages 336 pages
Publisher Berg Publishers (July 1, 2005)
Language English
Category: Other
Rating: 4.5
Votes: 304
ePUB size: 1410 kb
FB2 size: 1502 kb
DJVU size: 1468 kb
Other formats: txt mobi lit mbr

eBook Global Sport Sponsorship (Sport Commerce and Culture) download

by Bettina T. Cornwell,John M. Amis


Global Sport Sponsorship is the first text to provide a comprehensive. John Amis is Associate Professor in the Department of Human Movement Sciences and Education, The University of Memphis

Global Sport Sponsorship is the first text to provide a comprehensive. John Amis is Associate Professor in the Department of Human Movement Sciences and Education, The University of Memphis. T Bettina Cornwell is Professor of Marketing in the UQ Business School at the University of Queensland. Series: Sport Commerce and Culture.

John M. Amis, T. Bettina Cornwell. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.

Global Sport Sponsorship John M. Amis,Bettina T. Cornwell Önizleme Yok - 2005. Michael L. Silk is Assistant Professor, Sport, Commerce and Culture, University of Maryland. Yazar hakkında (2005). David L. Andrews is Associate Professor of Sport and Cultural Studies, University of Maryland. Cole is Associate Professor of Kinesiology, Gender and Women's Studies, Afro-American Studies, Sociology, and The Unit of Criticism and Interpretative Theory, University of Ilinois. Sport and Corporate Nationalisms Sport Commerce and Culture, ISSN 1741-0916.

Global Sport Sponsorship (Sport Commerce and Culture), Amis . T. Cornwell. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as real-world applied cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Global Sport Sponsorship. By John Amis, T. Global Sport Sponsorship. Sports Marketing and the Psychology of Marketing Communication By Lynn R. Kahle; Chris Riley Lawrence Erlbaum Associates, 2004.

Are you sure you want to remove Global Sport Sponsorship (Sport Commerce and Culture) from your list? Global Sport Sponsorship (Sport Commerce and Culture). by T. Published September 15, 2005 by Berg Publishers.

Sport, Culture and the Media (Issues in Cultural and Media Studies). National Identity And Global Sports Events: Culture, Politics, And Spectacle in the Olympics And the Football World Cup (Suny Series on Sport, Culture, and Social Reforms). Категория: Образование. 8 Mb. Sport, Culture and Society: An Introduction. Alan Tomlinson, Christopher Young. Категория: Общественные науки прочие, Политика.

Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry

Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines. Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries.

Rent Global Sport Sponsorship at Chegg. com and save up to 80% off list price and 90% off used textbooks. ISBN13: 9781845200800.

T. Bettina Cornwell, Lundquist Business of College Professor, University of Oregon - Продолжительность: 4:31 Recommended for you. 4:31. Fireplace & Smooth Jazz - New Year Fireplace JAZZ For Soul Relax Music 332 зрителя. Why I read a book a day (and why you should too): the law of 33% Tai Lopez TEDxUBIWiltz - Продолжительность: 18:26 TEDx Talks Recommended for you. 18:26. Lesson 1: What is Marketing?

Estimated to have an annual worth of US$24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; the utilization of sponsorship in the construction of global alliances; using sponsorship to negotiate local markets and the development of effective methods of evaluation. Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries.