» » Give Your Elevator Speech a Lift!
eBook Give Your Elevator Speech a Lift! download
Moneymaking
Author: Lorraine Howell
ISBN: 1887542396
Subcategory: Skills
Pages 44 pages
Publisher Book Publishers Network; 2nd edition (August 1, 2010)
Language English
Category: Moneymaking
Rating: 4.1
Votes: 230
ePUB size: 1421 kb
FB2 size: 1534 kb
DJVU size: 1581 kb
Other formats: mobi lrf mbr doc

eBook Give Your Elevator Speech a Lift! download

by Lorraine Howell


How do you do that? With an elevator speech. In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step-by-step through her proven unique process for creating a winning elevator speech

How do you do that? With an elevator speech. In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step-by-step through her proven unique process for creating a winning elevator speech.

So, forget the stairs-Give Your Elevator Speech a Lift! will show you how to ride the express elevator to professional success. ABOUT THE AUTHOR: Lorraine Howell founded Media Skills Training in 1998 after working in television for twelve years producing news and talk show programs. She developed her proven process for crafting elevator speeches while coaching top business leaders to be more effective speakers during presentations and media interviews.

Published by Thriftbooks. com User, 13 years ago. With "Give Your Elevator Speech A Lift" Lorraine Howell has taught me a brief and yet precise method of explaining exactly what I do in my business. The book took less than two hours to read, fully understand, and learn how I now answer when people ask, "What do you do?" In less than 30 seconds and just a handful of words I can clearly state the purpose of my business and what I do.

That's how little time it took working with Lorraine to develope my elevator speech.

Knowing when to give your pitch, how long it should be, how much information is too much information: They are all key to delivering an effective elevator .

Knowing when to give your pitch, how long it should be, how much information is too much information: They are all key to delivering an effective elevator pitch - a term that's used because you should be able to complete it in the time it takes to complete an elevator ride. BusinessNewsDaily has assembled a team of experts to help you create and dispense an elevator pitch that, with luck, will leave your listener eager to know more.

In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, you can eliminate the verbal clutter and explain what you do – in 30 seconds or less.

In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. Saved in: Bibliographic Details. Main Author: Howell, Lorraine.

11/15/12- Lorraine Howell, "Give Your Elevator Speech a Lift!" Done. Taken on November 15, 2012.

Give your elevator speech a lift. Bothell, WA: Publishers Network. An elevator speech does not have to be a formal event, though it can be. An elevator speech is not a full sales pitch and should not get bloated with too much information. An elevator speechA presentation that persuades the listener in less than thirty seconds. is a presentation that persuades the listener in less than thirty seconds, or around a hundred words. The idea is not to rattle off as much information as possible in a short time, nor to present a canned thirty-second advertising message, but rather to give a relaxed and genuine nutshell summary of one main idea.

The second edition of Give Your Elevator Speech a Lift! features a new chapter on personal branding and how your elevator speech helps you build your personal brand. There are also tips and strategies for incorporating new web media and social media into your marketing efforts. Whether you're at a business event or a social function, what's the most common question asked by someone you've just met? What do you do? Those four words represent a golden opportunity for you to market yourself. But here's the catch: In most cases you have just a few seconds to get your message across and engage your listener's interest. How do you do that? With an elevator speech.
ZEr0
This book was thinner than I expected, but when I sat down and read it, I was impressed. It is filled with good, clear information. I have been using some of the tips to improve how I explain my business with good results.
Direbringer
As a professional career coach, one of the most tricky aspects of the work I perform is to help people come up with a concise, memorable "pitch" that they can use in their job search networking activities. This message is so critical to creating a positive impression on people, and generating useful referrals, and yet many job seekers (and business people) fail to spend any quality time at all working on or practicing this crucial communications element.

This being said, I was extremely pleased to read Ms. Howell's book and learn more about the simple, proven framework she has used to help business professionals master the "elevator pitch" challenge. Her advice is spot on, her examples are very illuminating, and her step-by-step approach makes it easy for anybody to craft a more effective introduction for themselves that leads to highly positive business outcomes. Additionally, unlike many business books today, she sticks to the heart of the matter and doesn't add 200 extra pages of "padding" to belabor the key points she's trying to make. If only more authors out there followed this "quality, not quantity" approach!

Not only have I already incorporated some of Ms. Howell's suggestions into my own networking pitch, but I've started handing her books out to clients and business contacts of mine, as well, since I think virtually everybody stands to benefit from Ms. Howell's wisdom on this topic. Hope another volume is soon to come relating to other real-world communication challenges that professionals face in the market today!
Silvermaster
This book pinpointed exactly what I needed to know to create an effective networking statement. I loved the fact that the book was a quick read - plus, everything was in laymen's language so I could easily understand what I needed to do to come up with a "what do you do" answer that makes sense and gets people to react. I also loved the excellent tips about speaking to the media, and considering that the author is known for providing that kind of help to some of the country's top CEO's, I found her ideas very useful and easy to understand for small businesses, too. I wish more books were written this way - short, succint, easy to understand, and worth the price in the new business I know my new and improved networking speech will bring me.
Xmatarryto
Note: I have not read the book. This review concerns the user reviews.

Amazon provides great service by allowing users to review books. Some reviews are more helpful than others. The less helpful reviewers are sometimes friends of the author who promoting the book. These reviewers seem to be biased, friends(?) of the author. First, Jeanette Nyden is both a user reviewer and an Editorial reviewer. Second, most of the reviewers have only one review, this book. Lastly, the reviewers are concentrated around Seattle, WA.

In summary, if you are interested, buy the book. But be aware that Amazon's user reviews may not reflect the value of the content.
Rivik
This book is so down-to-earth and practical! In two hours, I crafted a great elevator speech for myself. Then I used it in my networking and business for the next month. It's amazing how much of a difference it made. After I give my thirty second "elevator speech", the person usually says "tell me more!" That is music to my ears. Plus, I appreciate the fact that this is not a long book. I'm overwhelmed with all the business books I'm supposed to be reading. This one was relevant and immediately useful. I want all my clients to read it!

Mikelann Valterra

The Women's Earning Institute
Angana
With "Give Your Elevator Speech A Lift" Lorraine Howell has taught me a brief and yet precise method of explaining exactly what I do in my business. The book took less than two hours to read, fully understand, and learn how I now answer when people ask, "What do you do?" In less than 30 seconds and just a handful of words I can clearly state the purpose of my business and what I do. After I give my "elevator speech" I'm finding people follow-up by engaging into an inquisitive conversation to learn more about my business and what service I can offer their business.

Sheila R. Demetrio, President

Demetrio & Associates
wanderpool
I agree with Jason Wirth's comments. Seems that the author sent out 'reviews' to her friends/family to post. I don't think that the one reviewer who is into online fantasy gaming would be reading or needing information on Elevator Speaches!
Lorraine Howell's technique of focusing on your audience and what they care about has had tremendous results for me and people I work with. This book is a great tool. Easy to read and apply. Useful for a wide range of people- from CEOs to small business owners and employees motivated to move up in an organization.