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Moneymaking
Author: Richard J. Schonberger
ISBN: 0029279917
Subcategory: Marketing & Sales
Pages 349 pages
Publisher Free Press (April 1, 1990)
Language English
Category: Moneymaking
Rating: 4.8
Votes: 395
ePUB size: 1616 kb
FB2 size: 1236 kb
DJVU size: 1306 kb
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eBook Building a Chain of Customers download

by Richard J. Schonberger


Building a Chain of Customers Paperback – August 22, 2007. Richard Schonberger provides a bold - and meticulously detailed - blueprint for redesigning corporations to destroy functional myopia, to live as a whole to serve the customer. Herbert B. Morote, P.

Building a Chain of Customers Paperback – August 22, 2007. by Richard J. Schonberger (Author). Sector President-Medical Becton Dickinson and Company. This book needs to be read and thoroughly understood by America's top management. It not only gives the answers to the Why's but gives precise direction to the How's.

Everyone has a customer - the next department, office, shop, or person - at the hundreds of pioneering companies Schonberger has studied throughout the world

Building a Chain of Customers - Richard J. Schonberger.

Building a Chain of Customers - Richard J. Building a chain of customers. Richard J. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the Publisher. The Free Press A Division of Macmillan, Inc. 866 Third Avenue, New York, N. Y. 10022.

by Richard J. Select Format: Hardcover.

Organisations must be radically reconfigured

This is the third book in my trilogy of essential reading and though it covers a slightly different subject matter and perspective it is still in line with essential reading on business strategy. Organisations must be radically reconfigured. Richard Schonberger provides a bold and meticulously detailed blueprint for redesigning corporations to destroy functional myopia, to live as a whole to serve the customer. Tom Peters - Author of Thriving on Chaos. Schonberger presents a powerful synthesis of leading-dege thinking that is bound to shape management practice well into the next century.

Читать бесплатно книгу BUILDING A CHAIN OF CUSTOMERS. Schonberger, richard j. Доступны электронные, печатные и аудиокниги, музыкальные произведения, фильмы. На сайте вы можете найти издание, заказать доставку или забронировать. New York : The Free press, a div. of Macmillan, Inc. : Collier Macmillan, 1990.

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Richard J. 5. View via Publisher. Some observations on the advantages and implementation issues of just-in-time production systems. Building on two previous works, "Japanese Manufacturing Techniques" and "World Class Manufacturing" - the latter regarded by the prestigious journal "Quality Progress" as a "milestone in the secon. More). ISBN: 0029279917; Издательство: Free Press

Richard J. ISBN: 0029279917; Издательство: Free Press.

Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and marketing -- form a continuous "chain of customers" that extends to those who buy the product or service. Everyone has a customer -- the next department, office, shop, or person -- at the hundreds of pioneering companies Schonberger has studied throughout the world. Schonberger demonstrates the universality of customer wants: Both the next and final customers want ever better quality, quicker response, greater flexibility, and lower cost. This condition provides a common strategy and calls for common methods to be used across the organization. Every employee is a data gatherer and analyst, unearthing more and better ways to provide for these customers' wants -- before the competition does so. As the new thinking and methods permeate every comer of the firm, they topple departmental walls and adjust gang-like mind-sets and "them-versus-us" attitudes. Performance is no longer measured by internal costs but by improvement as seen by the next customer; direct control of causes generally replaces after-the-fact control of costs. Design is brought out of isolation. Finally, with the rest of the firm reoriented toward customer service, marketing escapes from a "negative" mode -- covering up for failures -- to a positive one -- crowing about the firm's competence and ability to improve. With the close attention to detail for which he has become famous, Schonberger constructs a blueprint for unifying corporate functions, brilliantly describing the new microcosms that will make up the company of the 1990s -- focused teams of multi-skilled, involved employees arranged according to the way the work flows or the service is provided -- that compose the chain of customers. Aetna, for example, is organizing customer-focused teams that cut across underwriting and the administrative functions. At Hewlett-Packard, teams of marketing, manufacturing, and R&D people have already gone through several iterations of "activity-based costing", which provides product designers with previously unavailable data for shaving costs throughout product life cycles. And at Du Pont, even production people on the factory floor are involved in assessing competitors' product quality and probable costs and methods. Through these and hundreds of other real company examples, Schonberger shows how the customer-driven chain of action leads directly to the kinds of bottom-line performance that have been so elusive to executives who manage at a distance "by the numbers" -- namely, higher profits, greater security, and gains in market share at the expense