Marketing Decision for New and Mature Products. by Robert D. Hisrich and Michael P. Peters.
Marketing Decision for New and Mature Products. A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved.
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Home . Details for: Marketing decisions for new and mature products . Details for: Marketing decisions for new and mature products /. Normal view MARC view ISBD view. Marketing decisions for new and mature products, Robert D. By: Hisrich, Robert D. Contributor(s): Peters, Michael P. Material type: BookSeries: Macmillan series in college marketing. Subject(s): Product management New productsDDC classification: 65. 02. Tags from this library: No tags from this library for this title.
By (author) Robert A. Hisrich, By (author) Michael P. ISBN13 9780029465516. AbeBooks may have this title (opens in new window). Format Paperback 576 pages. Dimensions 190 x 240mm 845g. Publication date 01 Sep 1991. Publisher Prentice Hall (Higher Education Division, Pearson Education).
Michael Peters is currently marketing department chair and Professor at Boston College. from the University of Massachusetts at Amherst.
Items related to Marketing Decisions for New and Mature Products. Hisrich, Robert . Peters, Michael P. Marketing Decisions for New and Mature Products. ISBN 13: 9780029465516. Softcover. ISBN 10: 0029465516 ISBN 13: 9780029465516. Publisher: Prentice Hall (Higher Education Division, Pearson Education), 1991.
Robert D Hisrich (Hisrich, Robert D). used books, rare books and new books. by Robert D Hisrich, Michael P Peters, Dean A. Shepherd. Find all books by 'Robert D Hisrich' and compare prices Find signed collectible books by 'Robert D Hisrich'. Cases in Domestic and International Entrepreneurship. ISBN 9780072971859 (978-0-07-297185-9) Hardcover, McGraw-Hill/Irwin, 2004.
Hisrich, Robert D; Peters, Michael . 2nd ed. External-identifier. urn:oclc:record:1034665265.
Hisrich, Robert D; Peters, Michael P. Publication date. Managing during early operations - Managing a more established company - Ending the venture - Legal issues for the entrepreneur - Franchising and direct marketing - Intrapreneurship - International business and entrepreneurship.