» » Marketing Decisions for New and Mature Products (2nd Edition)
eBook Marketing Decisions for New and Mature Products (2nd Edition) download
Moneymaking
Author: Michael P. Peters,Robert D. Hisrich
ISBN: 0675206472
Subcategory: Marketing & Sales
Pages 544 pages
Publisher Macmillan Pub Co; Subsequent edition (April 1, 1991)
Language English
Category: Moneymaking
Rating: 4.9
Votes: 352
ePUB size: 1342 kb
FB2 size: 1920 kb
DJVU size: 1223 kb
Other formats: rtf mbr doc txt

eBook Marketing Decisions for New and Mature Products (2nd Edition) download

by Michael P. Peters,Robert D. Hisrich


Marketing Decision for New and Mature Products. by Robert D. Hisrich and Michael P. Peters.

Marketing Decision for New and Mature Products. A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved.

Robert D. Hisrich, Michael P. Be the first to ask a question about Marketing Decisions for New and Mature Products. Lists with This Book. This book is not yet featured on Listopia.

Robert A.

Home . Details for: Marketing decisions for new and mature products . Details for: Marketing decisions for new and mature products /. Normal view MARC view ISBD view. Marketing decisions for new and mature products, Robert D. By: Hisrich, Robert D. Contributor(s): Peters, Michael P. Material type: BookSeries: Macmillan series in college marketing. Subject(s): Product management New productsDDC classification: 65. 02. Tags from this library: No tags from this library for this title.

By (author) Robert A. Hisrich, By (author) Michael P. ISBN13 9780029465516. AbeBooks may have this title (opens in new window). Format Paperback 576 pages. Dimensions 190 x 240mm 845g. Publication date 01 Sep 1991. Publisher Prentice Hall (Higher Education Division, Pearson Education).

Michael Peters is currently marketing department chair and Professor at Boston College. from the University of Massachusetts at Amherst.

Items related to Marketing Decisions for New and Mature Products. Hisrich, Robert . Peters, Michael P. Marketing Decisions for New and Mature Products. ISBN 13: 9780029465516. Softcover. ISBN 10: 0029465516 ISBN 13: 9780029465516. Publisher: Prentice Hall (Higher Education Division, Pearson Education), 1991.

Robert D Hisrich (Hisrich, Robert D). used books, rare books and new books. by Robert D Hisrich, Michael P Peters, Dean A. Shepherd. Find all books by 'Robert D Hisrich' and compare prices Find signed collectible books by 'Robert D Hisrich'. Cases in Domestic and International Entrepreneurship. ISBN 9780072971859 (978-0-07-297185-9) Hardcover, McGraw-Hill/Irwin, 2004.

Hisrich, Robert D; Peters, Michael . 2nd ed. External-identifier. urn:oclc:record:1034665265.

Hisrich, Robert D; Peters, Michael P. Publication date. Managing during early operations - Managing a more established company - Ending the venture - Legal issues for the entrepreneur - Franchising and direct marketing - Intrapreneurship - International business and entrepreneurship.

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.