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eBook What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient download
Moneymaking
Author: Sandra Sellani
ISBN: 0832950025
Subcategory: Marketing & Sales
Pages 301 pages
Publisher W Business Books (March 15, 2007)
Language English
Category: Moneymaking
Rating: 4.4
Votes: 902
ePUB size: 1839 kb
FB2 size: 1207 kb
DJVU size: 1890 kb
Other formats: rtf mobi lrf lit

eBook What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient download

by Sandra Sellani


Books for People with Print Disabilities. Internet Archive Books.

Her second book, co-authored with Sandra Sellani is a marketing executive with a passion for vegan cooking.

The book won best in the non-fiction category at the DIY Book Festival in Los Angeles and Honorable Mention at the DIY Book Festival, London. Her second book, co-authored with Sandra Sellani is a marketing executive with a passion for vegan cooking.

What's Your BQ will help you to discover what your brand means today and help you to brainstorm ways to. .

What's Your BQ will help you to discover what your brand means today and help you to brainstorm ways to maximize its potential for tomorrow. Bestselling author of The 22 Immutable Laws of Branding". Finally, there are 35 mini company case studies which comprise the bulk of the book, and each is capped off with a short list of insightful questions that allow you as the reader to relate your own business back to the strategies and strengths of the example companies (meaning, yes, you turn up plenty of your own weaknesses - ouch again!).

Whats Your BQ? Learn How 35 Companies Add .

In her book, she analyzes many companies, some name brand and some not, about what they hav. "Make you think of your branding strategy" according to Book Expert LA. We all know branding is important, but it's difficult to measure. Sandra Sellani's "Brand Quotient" doesn't tell us how to evaluate a brand's worth (there are many formulas on the market). Instead, she focuses on the measurements of branding strategy executi.

1 2 3 4 5. Want to Read. company from engy farid joy. Are you sure you want to remove What's Your BQ?

Many business books are good at giving us endless strategies. Ms. Sellani distinguishes herself by transcending strategy and drilling into tactics

Select Format: Hardcover. Many business books are good at giving us endless strategies. Sellani distinguishes herself by transcending strategy and drilling into tactics. Her 35 case studies make it possible to quickly see how to apply the principles she espouses. Great Info for any business. Published by Thriftbooks. com User, 12 years ago.

Description: What's Your Brand Quotient? . Unlike any other branding book, What's your BQ offers a practical and systematic process that you can put into action on Monday morning.

Description: What's Your Brand Quotient? It could be the most important question you can answer if you are a business leader or marketing executive in today's competitive landscape. Consider the fact that that 80 percent of new brands will fail upon introduction -another 10 percent will fail within five years. Grounded in both business theory and practical application, the BQ test will teach you to how to build your brand, attract prospects, and keep competitors at bay.

What's Your Brand Quotient? It could be the most important question you can answer if you are a business leader or marketing executive in today's competitive landscape.

Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand. The book will give you a customized snapshot of your company's brand strengths.

The Newport Beach Brand Quolient. dent of marketing at Sperry Van Ness, the commercial real estate brokerage firm.

Sandra Sellani did- n't make OC METRO's list of "20 Women to Watch" (March 15. issue) becauşe of this book. The Newport Beach Brand Quolient. In the book, the author describes branding as "that innate ability to get into the minds and often the hearts of your prospects and stay there. She has done an excellent job of reaching a diverse group of compa- nies to profile.

More than 100 books have been written on branding, but none of them take you through a step by step process of building a brand. Most business leaders are overwhelmed with the day to day operations of running a business and view branding as something that should be left to the marketing department. But in fact, branding it inextricably linked to strategy and the leader of the organization must be the brand champion. This book is the only one of its kind that addresses the link between strategy and brand by using an evaluation tool (the BQ Test) and by teaching clients how to build a strategy-based brand. The book also uses the powerful VRIO Model introduced by Dr. Jay Barney of Ohio State University to give companies a practical way to determine their true points of differentiation and a sustainable competitive advantage in an environment of increasing complexity and competition.
Winenama
Whether you are a marketeer or not, anyone in business will appreciate the thoughtful approach Sandra Sellani has put into her book about knowing your brand quotient. In her book, she analyzes many companies, some name brand and some not, about what they have done to further their brands and what has worked. For anyone trying to build a brand, this book provides amazing insights and case studies. As a PR person who has worked with many name brand companies, I highly recommend it.
santa
I just finished reading What's Your BQ? and can't wait to develop my own "brand strategy". Sandra Sellani's writing captivates the reader. Her clear and concise explanation of what brand strategy and differentiation can do for anyone, anywhere, is so easy to follow. It's one thing to explain what a concept is but it's another to give you the tools to actually carry the concept out. This book is a must read and sure to be on the best-seller list!
Nuliax
I highly recommend this book to anyone who is in the field of branding, marketing, business strategy or customer experience! Sandra simply (and humorously) articulates an easy, straightforward methodology for brand building. The real world examples reinforce the necessity and ultimately, the benefits of using this methodology. It's something that every business leader can use, and company size does not matter. I personally have found it beneficial in my Customer Experience strategy work - to deliver on the brand promise. A very inspiring, engaging and practical book!
Eta
Sandra has knocked it out of the park with her first book. Can't wait to read her next book. I understand it is coming out early this year?

This a must read for every marketing professional as well as business owner developing their own unique brand for their products or services.
Puchock
I love marketing books and at the same find many of them rather thin on ideas. That's not the case in this book. Sellani give you the tools to create or fix your brand and then takes you deep into the brand strategies of 35 winners. The stories are enlightening and fun and the brandstorming questions themselves are worth the price of admission.
Zainn
Great book. Sandra has marketing locked in.
ACOS
We all know branding is important, but it's difficult to measure. Sandra Sellani's "Brand Quotient" doesn't tell us how to evaluate a brand's worth (there are many formulas on the market). Instead, she focuses on the measurements of branding strategy execution.

"What's Your BQ?" is very useful for entrepreneurs or marketing professionals plan their marketing campaigns. Too often marketing campaigns focus too much on short term responds and ignore the long term branding strategy. This book not only provides a test to measure your execution of your branding strategy, it also offers 35 companies' strategy to build their brands. Some stories are very insightful (Netflix, Simple Green), and some are very interesting (Victor Pigs, [...]). These stories make this book a very interesting read and give new ideas of planning the branding strategy.
Wow! What a gloriously painful experience!

After using the first 25 pages to completely eviscerate my business using her brilliant Brand Quotient model, author Sandra Sellani then guided me through several exercises to put my business back together like the Six Million Dollar Man: "better than I was before -- better, stronger, faster."

Sellani taught me to think in brand-new ways. When I started her "What business are you in" exercise, I thought I knew the answer. But she took me to a whole new level, showing me that I'm not actually in the business of corporate sales training, which was the obvious answer. Instead, the true (but not-so-obvious) answer emerged when I finally wrote "I'm in the business of giving executives hope that their inexperienced, ignorant, lazy or otherwise ineffective salespeople can be turned into a crack team of self-motivated, profitable sales professionals ... or at least that they'll prospect a little more, follow up once in a while, ask for the business periodically, and not leave so much money on the table!" It's nothing I'll use as a tagline, of course, but the knowledge of what I'm really selling -- hope -- will serve me well the next time I'm closing a deal with a company president!

"What's Your BQ" also taught me that a lot of the differentiators I thought I had were not differentiators at all (did I mention evisceration is painful?). But all hope was not lost, because the book also helped me achieve some mental breakthroughs on true differentiation, which promise to make "Mr. Charge Higher Prices" even more profitable -- and that's the whole point, isn't it?

Finally, there are 35 mini company case studies which comprise the bulk of the book, and each is capped off with a short list of insightful questions that allow you as the reader to relate your own business back to the strategies and strengths of the example companies (meaning, yes, you turn up plenty of your own weaknesses -- ouch again!).

I highly recommend this book. Every businessperson should read it, be they executive, entrepreneur, salesperson or marketing professional. I take that back -- every businessperson should DO this book. If you merely read it and don't do the often uncomfortable exercises, you're wasting your time because it will then come across only as a "good" book, instead of the GREAT book that it really is.

Scott Sorrell
"Mr. Charge Higher Prices"
CEO, Sales Adrenaline
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