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eBook Principles of Advertising & IMC w/ AdSim CD-ROM download
Moneymaking
Author: Tom Duncan
ISBN: 0073049719
Subcategory: Marketing & Sales
Publisher McGraw-Hill/Irwin; 2 edition (June 26, 2004)
Language English
Category: Moneymaking
Rating: 4.8
Votes: 100
ePUB size: 1840 kb
FB2 size: 1160 kb
DJVU size: 1379 kb
Other formats: lrf lit lrf mobi

eBook Principles of Advertising & IMC w/ AdSim CD-ROM download

by Tom Duncan


PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing . AdSim for Duncan has been modeled on the contemporary US Digital Camera Market.

PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. Using this simulation, students will develop:, A better understanding of how to implement an IMC approach in the development of an overall advertising and promotion plan.

PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising . AdSim for Duncan incorporates an Integrated Marketing Communications (IMC) approach as promulgated in Princ.

Principles of Advertising and IMC W/ Adsim. Explains the principles and practices of advertising, and the other marketing communication functions within a context with a planning process. This text presents the ways companies communicate with business-savvy customers.

The Principles of Advertising and Imc by Duncan, Tom, P. Principles of Advertising & IMC w/ AdSim CD-ROM. Published by McGraw-Hill/Irwin (2004). ISBN 10: 0073049719 ISBN 13: 9780073049717.

Goodreads helps you keep track of books you want to read. Start by marking Principles of Advertising & IMC W/ Adsim CD-ROM as Want to Read: Want to Read savin. ant to Read.

AdSim for Duncan has been modeled on the contemporary US Digital Camera Market. Duncan's text presents the new ways companies communicate with business-savvy customers.

Principles of Advertising & IMC w/ AdSim CD-ROM. ISBN13 9780073049717. More Books . ABOUT CHEGG.

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Автор: Duncan Название: Principles of advertising and imc with adsim . This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part. Автор: Sugars Название: Instant advertising; how to write and design great ads that get immediate results ISBN: 0071466606 ISBN-13(EAN): 9780071466608 Издательство: McGraw-Hill Рейтинг

Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of. .System requirements for accompanying CD-ROM: Wondows 98SE or later; 64MB RAM; 40MB free hard disk space; Internet Explorer . or later. Rev ed. of IMC, Tom Duncan.

Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.

PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. PRINCIPLES OF ADVERTISING AND IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and Budgeting. This simulation, created by SmartSims, provides a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. AdSim challenges students to apply recently learned concepts, principles and explained practices in development of overall communications, advertising and promotion campaigns, whether against the computer in the Single-Player version or in direct competition with their peers in the Multi-Player version.

AdSim for Duncan incorporates an Integrated Marketing Communications (IMC) approach as promulgated in Principles of Advertising and IMC, 2/e by Tom Duncan. AdSim for Duncan has been modeled on the contemporary US Digital Camera Market. Using this simulation, students will develop: • A better understanding of how to implement an IMC approach in the development of an overall advertising and promotion plan. • Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget. • Insights into the influence of brand awareness and the importance of on-going measurement. • A better understanding of implementing promotion campaigns for existing customers, including the use of customer relationship management (CRM) applications. • Critical decision-making and team participation skills in an interactive learning environment.

Hellmaster
Bought this book for a masters level marketing class. It's a pretty good reference with nice examples. I assume that the latest edition includes more internet marketing examples, this one is somewhat limited.
Oveley
Book came before I expected it and is in the shape it was described which was good shape. Great sale and would buy from again.
godlike
Thank you so much! the book is great and in great condition! and i got it for 90% off! i would've spent triple for the same book at my schools book store! you saved my life!