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eBook Emotion Marketing: The Hallmark Way of Winning Customers for Life download
Moneymaking
Author: Claire Brand,Vicki Lenz,Don Hall Jr.,Scott Robinette
ISBN: 0071364145
Subcategory: Marketing & Sales
Pages 247 pages
Publisher McGraw-Hill Education; 1 edition (December 30, 2000)
Language English
Category: Moneymaking
Rating: 4.4
Votes: 456
ePUB size: 1953 kb
FB2 size: 1987 kb
DJVU size: 1465 kb
Other formats: rtf mobi azw docx

eBook Emotion Marketing: The Hallmark Way of Winning Customers for Life download

by Claire Brand,Vicki Lenz,Don Hall Jr.,Scott Robinette


In Emotion Marketing, Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success.

In Emotion Marketing, Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success. Customer loyalty remains as slippery as ever for most companies despite vast sums spent on ambitious loyalty programs, relationship management schemes, and one-to-one marketing initiatives. Desperate for an answer to the loyalty conundrum, many leading firms have turned to Hallmark

In Emotion Marketing, Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies . Now find out what they know in Emotion Marketing, the groundbreaking book that reveals the customer loyalty secrets of one of the world's most beloved and most emulated brands.

Emotion Marketing will reveal:, How emotion works to cement customer loyalty, The 3 Emotional E’s-Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing. Categories: Business\Marketing.

Emotion Marketing: The Hallmark Way of Winning Customers for Life. Scott Robinette, Claire Brand, Vicki Lenz, Don Hall Jr. Читать pdf. 1.

Anybody interested in outstanding customer service will value the experience of reading Emotion Marketing by Scott Robinette, Claire Brand and Vicki Lenz

Anybody interested in outstanding customer service will value the experience of reading Emotion Marketing by Scott Robinette, Claire Brand and Vicki Lenz. When one considers the expenses associated with finding new customers and then compares how little, by comparison, it costs to keep the customers you already have, this book becomes essential reading. Emotion Marketing is easy to read, yet educational and thought-provoking. Winning Formula for Customers and Employees Alike. Published by Thriftbooks.

Emotion Marketing book Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark

Emotion Marketing book. To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture-the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion.

Finding books BookSee BookSee - Download books for free. Emotion Marketing: The Hallmark Way of Winning Customers for Life. Scott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand, Don Hall Jr. Category: Бизнес, Маркетинг.

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Claire Brand, Scott Robinette, Vicki Lenz. Sales & Marketing. Foreword by. Don Hall. Scott Robinette is President of the Hallmark Loyalty Marketing Group, a division of Hallmark Cards, Inc. dedicated to helping businesses build profitable customer relationships through relevant emotion-based communications. For more information, visit ww. motion-marketing. Country of Publication.

And emotion marketing is a proven, practical way to let customers know you .

And emotion marketing is a proven, practical way to let customers know you genuinely care. The Value Star Method Hallmark's Value Star system is a model for applying emotion marketing to your company. It's based on a five-pointed star, with each of the points representing a vital element in the marketing equation. Don t make the mistake of only wanting the best agents or those from offices above you in market. Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing.

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s―Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

cyrexoff
haven't read it all yet but what I read help understand more.
Chinon
"Emotion Marketing" presents a powerful formula for engaging customers and employees alike in a meaningful relationship with enlightened leadership. This work should dispel any doubt about the value of pro-people practices in business. Engaging the commitment of 20,000 employees and millions of customers is no small task. Yet, in a world of corporate downsizing, worker alienation, and customer distrust, Hallmark has developed the ability to make money by winning people's hearts and earning their trust. This is a must read for anyone seeking to distinguish themselves and their companies from the madding crowd.
Sorryyy
I get lots of insight about emotion marketing from this book.
In fact, the term of "Emotion marketing" is new to me, after I read this book, I found that many products or commercials are already used this concept to sell the product, such as Hallmark and McDonald's. Hallmark emphasizes care and love in its brand, it wants to show to the customer that Hallmark cares what they need and it tries to educate or demonstrate to the customer the importance of sharing love, but not only hard-sell their products.
On the other hand, McDonald¡¦s shows the happy and fun feeling to the customers. It tries to show that McDonald's is not only a fast food shop but also a place for children to have fun which brings happy to every customers.
I think emotion marketing will be more and more popular in the world. The traditional hard ¡Vsell product advertising method is not suitable for customers nowadays. Since product¡¦s differentiation becomes less and less and customers are more knowledgeable, the selling method only emphasizes functions will not be persuasive enough and increase customer¡¦s purchase intention. But emotion marketing is mainly selling the feeling and emotion that can be associated with the brands or products and as we know that human being is kind of emotion oriented when buying products.
Also, emotion marketing is very helpful in building customer loyalty since customers will loyal to the brand which have same belief or they enjoy the emotion which the company created for them.
artman
This is a very comprehensive guide to Emotion Marketing for any business.
The book has mentioned many examples of successful emotion marketing strategies used by Hallmark and other companies like Harley-Davidson. However, what they have already done does not mean ¡§sure-win¡¨ plans.
The book explained a model for Emotion Marketing ¡V Value StarSM. Base on this model, any business can work out its own tailor-made success formula. Then, the book also taught us how to put Emotion Marketing to work at different areas of business, like on the Internet.
Emotion Marketing is actually about how to attract and retain customers that will be loyal to a brand for a lifetime. Therefore, the key is how a business manages its customer relationships.
This is a very good book because it goes beyond telling us WHAT to do, but HOW we should PLAN what to do.
Bludworm
I'm a business owner and I know that I rely upon a dedicated cadre of loyal customers. I also know that I need to be constantly increasing this loyal group. Whether you are responsible for a business unit in a large corporation or own your business, YOU need loyal customers. Emotion Marketing is the key. You owe it to yourself, your co-workers, and, most importantly, your customers, to implement the ideas in this book. Read, reread, STUDY, this book. Mark it, underline and highlight it. Teach it to your co-workers. There WILL be a quiz.
Dark_Sun
This book is easy to read, and even easier to misunderstand. It's not about TV ads that use emotions to peddle products. It's about making customers feel as if they have a personal friendship with the brands they choose. It offers crucial insights into the cause and affect relationship between customer loyalty and the emotions that customers have for brands. It's a must read for marketing executives looking for next big idea. Unfortunately, it's missing a chapter on measurement. Students should read it in conjunction with Fredrick Reichheld's books on customer loyalty.
grand star
Anybody interested in outstanding customer service will value the experience of reading Emotion Marketing by Scott Robinette, Claire Brand and Vicki Lenz.
When one considers the expenses associated with finding new customers and then compares how little, by comparison, it costs to keep the customers you already have, this book becomes essential reading.
Emotion Marketing is easy to read, yet educational and thought-provoking.
Excellent! Unlike most marketing books, this one is a nice smooth read. The ideas are well defined and presented. If you want to retain your customers not only is this a must read, but also check out "The Saturn Difference". Both these books show how to get a customer, and more importantly how to keep them.