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eBook Superior Customer Value in the New Economy: Concepts and Cases, Second Edition download
Moneymaking
Author: Art Weinstein
ISBN: 1574443569
Subcategory: Marketing & Sales
Pages 400 pages
Publisher CRC Press; 2 edition (May 27, 2004)
Language English
Category: Moneymaking
Rating: 4.9
Votes: 642
ePUB size: 1849 kb
FB2 size: 1569 kb
DJVU size: 1974 kb
Other formats: lrf mbr mobi azw

eBook Superior Customer Value in the New Economy: Concepts and Cases, Second Edition download

by Art Weinstein


Book Condition: This book has a light amount of wear to the pages, cover and binding. Knowing how to give superior customer value is important. I would recommend it to people who are interested in starting their own businesses.

Book Condition: This book has a light amount of wear to the pages, cover and binding.

Weinstein, . Oliva, A. (2004). Superior Customer Value in the New Economy. Great companies consistently meet and exceed customer desires. Customers want top value.

Автор: Johnson, William C. Название: Superior Customer Value in the New Economy .

Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.

Be the first to ask a question about Superior Customer Value in the New Economy. Lists with This Book. This book is not yet featured on Listopia.

Great companies consistently meet and exceed customer desires. Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customer satisfaction in e-service and information-based organizations. It concludes with 18 detailed, "hands-on" examples of companies attempting to create customer value. Be the first to ask a question about Superior Customer Value in the New Economy.

Written for the business and academic marketing communities, this blog supports the definitive Customer Value MBA course (MKT 5200) at Nova Southeastern University, Fort Lauderdale, Florida, USA.

book by William C. Johnson.

2019, by art weinstein. Lots of interesting content on the hottest customer value issues with more posts forthcoming. IV Delivering longterm superior value to customers

Great companies consistently meet and exceed customer desires. IV Delivering longterm superior value to customers. 157. A primer and questions for analysis.

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits e-service and information-based organizations.Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customersatisfaction in e-service and information-based organizations. It concludes with 18 detailed, "hands-on" examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more. Each of these real-world examples provides excellent learning opportunities to model effective customer value behavior and practices.
Ximinon
I purchased this book as a classroom requirement for my MBA program. I found this book extremely easy to read with a wealth of information. Offering many examples, it is easy to see how the companies listed incorporated different strategies and policies to improve customer service and ultimately add value for the customer, the company and other shareholders. I found myself using this book as a reference source for research papers written for other classes taken later on in the program. This book is an excellent resource for any future business manager.
Shalizel
Very nice book :)
Scream_I LOVE YOU
I was impressed with the condiition of this book, due to it was "used". I love you amazon!!
Katius
I was very impress with the time frame I receive my book. I would recommend this seller to everyone.
Yla
This was quite an interesting book. Knowing how to give superior customer value is important. I would recommend it to people who are interested in starting their own businesses.