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eBook The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume) download
Moneymaking
Author: Tom Collins,Stan Rapp
ISBN: 0452267498
Subcategory: Management & Leadership
Pages 352 pages
Publisher Plume; First Edition edition (January 1, 1992)
Language English
Category: Moneymaking
Rating: 4.4
Votes: 907
ePUB size: 1527 kb
FB2 size: 1255 kb
DJVU size: 1584 kb
Other formats: mbr docx mobi lit

eBook The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume) download

by Tom Collins,Stan Rapp


The Great Marketing Turnaround book.

The Great Marketing Turnaround book. The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".

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This volume is a substantial follow-up to the authors' Maxi Marketing (McGraw, 1986), which focused on direct marketing applications and their emerging importance.

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The Great Marketing Turnaround : The Age of the Individual - And How to Profit from It. by Thomas L. Collins and Stan Rapp.

Every textbook comes with a 21-day "Any Reason" guarantee. Published by Prentice Hall. Need help ASAP? We have you covered with 24/7 instant online tutoring. Connect with one of our Marketing tutors now.

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& Great Marketing Turnaround: The Age of the Individual - and How to Profit From It'' (Prentice Hall). Stan Rapp and Tom Collins declare that only those who figure out specifically who their customers are and learn to serve those customers with specificity will thrive in the years ahead

Find nearly any book by Rapp,Stan. Get the best deal by comparing prices from over 100,000 booksellers

Find nearly any book by Rapp,Stan. Get the best deal by comparing prices from over 100,000 booksellers. The Great Marketing Turnaround: The Age of the Individual-And How to Profit. ISBN 9780133655605 (978-0-13-365560-5) Hardcover, Prentice Hall Direct, 1990.

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.