The Great Marketing Turnaround book.
The Great Marketing Turnaround book. The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".
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This volume is a substantial follow-up to the authors' Maxi Marketing (McGraw, 1986), which focused on direct marketing applications and their emerging importance.
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The Great Marketing Turnaround : The Age of the Individual - And How to Profit from It. by Thomas L. Collins and Stan Rapp.
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& Great Marketing Turnaround: The Age of the Individual - and How to Profit From It'' (Prentice Hall). Stan Rapp and Tom Collins declare that only those who figure out specifically who their customers are and learn to serve those customers with specificity will thrive in the years ahead
Find nearly any book by Rapp,Stan. Get the best deal by comparing prices from over 100,000 booksellers
Find nearly any book by Rapp,Stan. Get the best deal by comparing prices from over 100,000 booksellers. The Great Marketing Turnaround: The Age of the Individual-And How to Profit. ISBN 9780133655605 (978-0-13-365560-5) Hardcover, Prentice Hall Direct, 1990.