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eBook America's Favorite Food: The Story of Campbell Soup Company download
Moneymaking
Author: Douglas Collins
ISBN: 0810919524
Subcategory: Biography & History
Pages 216 pages
Publisher Harry N Abrams Inc; First Edition edition (November 1, 1994)
Language English
Category: Moneymaking
Rating: 4.8
Votes: 619
ePUB size: 1530 kb
FB2 size: 1376 kb
DJVU size: 1363 kb
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eBook America's Favorite Food: The Story of Campbell Soup Company download

by Douglas Collins


has been added to your Cart. The problem of food spoilage was solved in part by Dr. John Torrance (nephew of the founder of Campbell), who conceived the notion to condense soup by decreasing its water amount.

has been added to your Cart. Growth continued by innovative advertising and marketing and by acquisitions, from Franco-American to Godiva chocolates. Founders' personalities are scrutinized; manufacturing methods, explained; but contemporary management issues are skirted, resulting in a colorful, beautifully designed, but corporate version of the truth.

Douglas Collins narrates the history with gusto, weaving into the company's development interesting facts about the origins of soup itself and about how America's working women (who also remained homemakers) came to rely on convenience foods.

Collins, Douglas, 1945-. Mr. Campbell's company - Dr. Dorrance's brilliant idea - A culinary accomplishment - The 21 kinds - We blend the best - An era of growth - 125 years of success - Andy warhol and the Campbell images.

From the innocent Campbell Soup Kids to Andy Warhol's legendary images of the famous red-and-white can, the Campbell Soup Company has been a. .Select Format: Hardcover.

From the innocent Campbell Soup Kids to Andy Warhol's legendary images of the famous red-and-white can, the Campbell Soup Company has been a fixture of the American.

Douglas Collins narrates the history with gusto, weaving into the company's development .

As New in As New DJ. B&W and Color Illustrations. Book is still in original shrinkwrap ISBN: 0810919524 (Campbell Soup, Soup Industry, Food Industry). Other Products from hartmannbooks (View All).

the story of Campbell Soup Company. Campbell's company. Published 1994 by . Abrams in New York, . Soup industry, Conglomerate corporations, Geschichte, Campbell Soup Company, Food industry and trade, History, Protected DAISY, In library. Dr. Dorrance's brilliant idea. A culinary accomplishment. 125 years of success.

And what happened to the tomatoes? In 1911, after moving to Cinnaminson, Dorrance, known for his indefatigable work habits, was still looking for the "perfect strain to make into tomato soup"; he planted and tended the tomatoes on the front lawn of his house.

Campbell Soup Company (NYSE:CPB) is a multi-national food company headquartered in Camden, . We make a range of high-quality soups and simple meals, beverages and snacks. Our company is driven and inspired by our purpose: Real food that matters for life’s moments.

Collins, Douglas (1994). Images of America: Campbell Soup Company". Arcadia Publishing ISBN 0-7385-1058-0. Harry N. Abrams, Inc. ISBN 0-8109-2592-3. Shea, Martha Esposito and Mathis, Mike (2002).

Campbell's origins go back to 1869, when Joseph Campbell and Abraham Anderson created a business in preserved foods. Jams, jellies, fruits, and vegetables in cans were the staples of the company until 1897, when Dr. John T. Dorrance, a nephew of one of the company's executives then working for $7.50 a week, invented condensed soup. Trained as a chemist, Dorrance had also studied cooking with gourmet chefs in Europe and his combined skills proved the key to success. Within twenty years he not only owned the company, but also demonstrated a marketing genius that nearly eclipsed his other talents; selling soup at ten cents a can he was taking in some fifteen million dollars a year by 1915.Douglas Collins narrates the history with gusto, weaving into the company's development interesting facts about the origins of soup itself and about how America's working women (who also remained homemakers) came to rely on convenience foods. Here, too, are insights into the skillful advertising and marketing decisions that have made Campbell Soup Company a model of successful business practice: the adoption of the red and white label (1898), the creation of the Campbell Kids (1904) - who remain fixtures of the company's visual presentation - and the diversification into other products: Pepperidge Farm baked goods, Prego spaghetti sauces, Vlasic pickles, Godiva chocolates and more.By 1962, the Campbell soup can was such an icon of American life that Pop artist Andy Warhol memorialized it in not one but several dozen works of art. And, Collins tells us, Warhol did so at least partly because he had grown up on Campbell's Tomato Soup, which remained a favorite of his. In addition to a special portfolio of Warhol artworks are historical images from the Campbell archives, photographs made for Fortune magazine in 1935 and 1955 by the great photojournalists Margaret Bourke-White and Dan Weiner, and a gallery of newspaper and magazine advertisements, posters, and related products - including two generations of Campbell kid dolls.
Thofyn
Awesome book about Campbell's, which is nearly 150 years old.
Lanin
great book,very interesting,thanks.
Villo
This is a very unhealthy story. Too much salt and too much sugar will kill you sooner than later. Campbell Soup Company has many products loaded with salt and sugar. Campbell Soup has a great history in the canning process. However, they have difinitely dropped the ball in this story. They solved the problem of food spoilage by canning, but that is about all.